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INFORMATION ARCHITECTURE & USER EXPERIENCE

Deciphering The Information Architecture Structure

Most industries have been introduced to the concept of Information Architecture long time back. Though it is a relatively old term, the uses are vast and still play a very important role in today’s times. We have progressed a lot in terms of technology but the importance of having a strong footprint on the internet is still the call of the day. From simple sites explaining your products through slides to complex information systems, everything is covered under the purview of Information Architecture.Any form of content that allows user or customers to navigate through the structure of an organization forms the basics of Information Architecture.

But is putting up some information onto the digital world, the end game? Rather this is just the first step of a long line of events and functions that helps to create this structure. Converting complex sets of information into usable content is the main function of Information Architecture structures. We at SBinnovations use a variety of tested tools to make the information more user-centered. Some of the tools popularly used by us are:

  • Usability tests
  • Persona research and creation
  • User flow diagrams

Improving User Experience

Information Technology structures end when user are able to navigate through the system. But what about their experience while doing so? SBinnovations are taking the structure one step ahead. We believe that engaging the customer is the key to success, hence we not only create a structure that helps the prospective customers o navigate but make sure that we facilitate engagement. Our team of experts will create a unique design for you that produce predictable and enriched user-experience for the target audience

Simply fill out the Getting Started form and we will get back to you within 24 hours, or call us on +91 (0172) 5270843

Things we have Done

We are building bridges in web technology in order to connect the client’s goal to reality

Our designs will help you to connect to the audience on a very emotional level and tug at their heart strings in a very subtle manner. The emotional response that you get from your clients will help you to create a strong customer base. We make sure that both you and your customer take away something from the whole experience. You decipher and improve when you are with us!